Inside Maya Negri's studio
“Each and every one of us should stay tuned to our personal pace. I don't believe that there's a fashion compatible to everyone. I believe in individuality”
Maya Negri offers a comprehensive experience of lifestyle. From the choice of fabric through continuous work on figures; maintaining a linkage to a minimalistic approach and subtle avant-garde and exposing her cliental to the realms of global design – Maya Negri allows every woman that chooses to enter her world to affect it. Maya Negri allows her customers to experience their own femininity in a new, vigor, high quality manner.
Maya Negri discovered the small village of Rishpon while travelling for business. A woman she encountered recommended that she will look into this intimate atmospheric location as a possible venue for her studio. Maya, who was then taking her first steps in the world of fashion design, followed the woman's intuition and found in Rishpon an abandoned house with a garden. It wasn't long until the house was filled with women who left the city behind and immersed themselves in a whole new fashion experience. The small house and equally small garden have become the main center of her activity.
Since then, Maya Negri had opened five stores throughout Israel, branching from Tel Aviv to Zichron Yaakov and Rishpon – which is still the brand's home port. In 2009, Maya opened a first concept complex in the village, in an old chicken coop. Her customers are welcomed to spend some time in the garden, to see works of emerging artists and enjoy some rustic peace and quiet.
Maya Negri believes in promoting and exposing artists and designers. So, when she embarked on creating the concept complex, she turned to local designers and professionals. Each contributed their expertise in creating the venue; be it through lighting design, furniture or the Rosemary-lime scent, created specifically for the store.
Alongside the fashion complex, Maya Negri launched the project Art Fusion by Maya Negri. In this unique platform, Maya Negri holds cultural events, promotes young Israeli culture and the fashion house customers are invited to acquire a special custom made item that is devoted to donations for various organizations.